Pharmaceutical Business review

Dr Reddy’s launches omeprazole powder in sachets

Omez Insta is an advanced formulation of omeprazole, internationally referred to as IR –Ome (Immediate Release Omeprazole). IR-Ome is said to be the first and only immediate release oral proton pump inhibitor (PPI) available as powder for oral suspension with significantly improved pharmacokinetic profile. It reduces the intragastric acidity (acid concentration in stomach) by 78% within first 30 minutes of ingestion.

Omez Insta fills the gap which was present in the PPI market by offering a PPI formulation available in drinkable form. It is available in sachets in a pleasant mint flavor.