In addition to serving the Middle East and North African (MENA) countries with marketing and distribution of company owned and developed products, Generex MENA also identifies other complimentary over-the-counter products that meet the needs of the local market.
Bill Abajian, senior executive advisor for global business development at Generex, said: “We are very encouraged by the significant purchase orders generated by the Generex MENA office in such a short time frame. The Middle East represents a buoyant market with many opportunities in the over-the-counter product arena in addition to the company’s core diabetes and metabolic disease focus.”