Mr Mirken will replace Jerry Swon who has been CEO and board chairman since 2001. Mr Swon will be retiring from these positions to pursue other business interests.
Mr Mirken has been president and COO of Millennium since he joined the company in September of 2007. Prior to joining Millennium, Mark was consultant to numerous Wall Street funds across a broad category of disciplines. He was also the COO of Turbochef Technologies.
Mr Swon said: “In the short time that Mark has been with Millennium he has demonstrated a complete set of business skills and decisive leadership in designing, developing, marketing and selling a ready-to-drink product that is gaining significant market acceptance. Mark has created a new and dynamic product and a growing domestic and international customer base.”