The company said that, based on the current production schedule, which began on July 6, 2007, PurEffect infomercials will begin broadcasting in fall 2007. eFoodSafety.com expects sales revenue to follow almost immediately.
In 2006, the company reported that market studies for PurEffect infomercials are estimated to result in revenue of more than $100 million in gross sales in the first year following the infomercial’s national rollout, while, internationally, sales could easily approach $200 million.
Christine McDonald, chairman of the board of CK41 Direct, which is handling production and all worldwide broadcast and marketing of the product, said: “Our market studies confirm that 85% of the 12- to 25-year-old target market; about 17 million young Americans, suffer from acne disfigurement.”
“We believe that these high-profile celebrity endorsements, along with the clinically proven product effectiveness, will make a powerful case for purchase and use of PurEffect,” Ms McDonald added.
CK41 Direct said that it has plans to sign more celebrities as the advertising program progresses. Meanwhile, eFoodSaftety.com said that it is making significant progress towards bringing other health products to the market.