The product uses Degussa FreshTech Beverages’ FreshCan technology, a patented delivery system specifically developed to contain an air- and water-tight plastic container called the FreshCan Wedge. The FreshCan system stores the unique blend of vitamins and minerals in its protected environment until activated by the consumer.
With FreshCan technology, the vitamins are not dissolved in the beverage until the tab is pulled, activating the FreshCan Wedge. This ensures maximum potency and immune boosting efficacy according to Brain Twist.
The product’s launch is well-timed as, according to US Health Officials, the coming flu season could be one of the worst ever. Furthermore, there is also serious concern over the threat of a pandemic outbreak of avian flu. Brain Twist claims the beverage could offer protection against germs and viruses that can cause common colds and flu.
Defense Vitamin & Mineral Supplement is available in Natural Orange or Lemon Lime flavors and contains zinc, vitamin C, pectin, vitamins A, B2, & E and calcium. It will be on sale across the US at 7-Eleven stores, at Amazon.com and in retailers throughout Metro New York up through the Capital Region.
“We are extremely excited about the outcome of our partnership with Degussa and Ball,” said Larry Trachtenbroit, president and CEO of Brain Twist, “We envision a whole new platform of functional beverage products based on FreshCan technology.”