Pharmaceutical Business review

Symetix hires 90octane for lead generation campaign

Online media and pay-per-click (PPC) advertising will send prospects to a landing page featuring the OptyxSG/P. The OptyxSG/P is an optical inspection system that monitors the quality of softgels, capsules and tablets for the pharmaceutical and nutraceutical manufacturing industries.

The landing page will include the offer of a white paper, and 90octane will deliver registrant information and tracking statistics to Symetix.