Pharmaceutical Business review

Graceway files false advertising litigation against River’s Edge

The lawsuit alleges that River’s Edge unlawfully promotes its benzoyl peroxide gel and wash products as generically equivalent to or otherwise substitutable for Graceway’s Benziq family of products.

The lawsuit sets forth claims for false advertising and unfair competition in violation of the federal Lanham Act, as well as claims for common law unfair competition and misappropriation.

Benziq is indicated for the topical treatment of acne vulgaris.