Remedent has agreed to deliver the product in packed form and ready for sale, while the distributor will be responsible to promote and advertise the product to the marketplace within the Netherlands. The agreement gives the distributor exclusive distribution rights to sell and distribute this product in the Netherlands using all its own distribution channels. First shipments are expected to commence during the first quarter of 2008.
Robin List, CEO of Remedent, said: “We are pleased to have reached this agreement with a leading OTC distributor in the Netherlands and announce another distribution agreement for our teeth-sensitizing product. We believe our new partner has the proper relationships to create market acceptability for a new approach and solution to those adults who suffer from sensitive teeth. We continue to anticipate additional distribution agreements, especially in Europe, where we need to partner with distribution leaders in each country where pharmacies tend to be highly fragmented and rely upon distributors like this new one, to help with their product inventory.”