Duramed is planning to implement StayinFront’s data analysis and decision support tool, Analytics, and its Pharma customer relationship management (CRM) platform to drive its sales force effectiveness and to track field activity with an internalized contract sales force.
The Pharma application is designed to offer a pen-enabled system that allows field representatives to track sample disbursement, capture electronic signatures and manage inventory.
Duramed has previously worked with StayinFront through its contract sales force.