Pharmaceutical Business review

Lupin signs marketing alliance with Ascend

Under the terms of the alliance, Ascend Therapeutics will initiate promotion of the product in the US in June 2008.

Ascend has a 50-person women’s health sales force which will detail the product primarily to obstetricians and gynecologists. Lupin will continue to promote the product to pediatricians and family practitioners.

Vinita Gupta, president of Lupin, said: “This alliance reflects Lupin’s commitment to building the Suprax franchise and enhancing the value of brand business in the US.”