For the past five months, Mr Cuesta has been overseeing the region in an acting capacity. Mr Cuesta joined the company in August 2005 as country director for Argentina. In December 2007, Mr Cuesta became vice president of southern South America.
The eight countries where the company currently conducts business in this region are Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Peru, and Venezuela.
Mr Cuesta will continue to manage the sales and marketing functions, while working closely with Herbalife’s independent distributor leadership in the region.