PAC Perfect, a comprehensive skin health system using RadianceGuard-64, was launched into a test-marketing phase on November 20, 2007. Initial response has been strong with over 80% of the customers opting to purchase multiple kits or enroll in a continuity program resulting in additional purchases. The financial benefits associated with these new products will be initially recognized in Helix BioMedix’s first quarter 2008 financial results.
Stephen Beatty, president and CEO of Helix BioMedix, said: “We are pleased with the launch of the PAC Perfect product, which was one of our key strategic objectives announced at the beginning of 2007. We are encouraged by the initial response to the product and believe that our partnership with DermaVentures will prove to be a key contributor towards our revenue goals for 2008 and beyond.”