According to the company, Mr Roche, a beauty care and retail sales and marketing expert with more than 25 years of consumer packaged goods experience, now oversees all of the company’s worldwide sales and marketing programs. Currently he is focused on the trade and consumer introduction of extensions to the company’s WrinkleFree line. Mr Roche reports to Raymond Francis, president and CEO.
Most recently Mr Roche was vice president of field sales for Maybelline-Garner, a division of L’Oreal USA. At Maybelline, Mr Roche helped build the Nutritioniste brand into a $100 million-plus line for the company.
Mr Francis said: “As University Medical is poised for significant expansion of our product line as well as retail presence in the US and international territories, Tom is a strategic addition to our executive management team with the experience and drive necessary to move our science-based, quality skin care products deeper into the global marketplace.”