Pharmaceutical Business review

AdvantageMS collaborates with StayinFront

StayinFront is a global provider of CRM systems and mobile sales force effectiveness tools.

Using StayinFront CRM systems, which run on AdvantageMS National Provider Database, users can have real-time access to the accurate healthcare provider data.

AdvantageMS president John Ryan said when master data management effectively intersects with CRM, life sciences field reps can gain a competitive advantage because they are getting a more accurate assurance of data quality when and where they need it.