Pharmaceutical Business review

Akvion, Lonza to co-market Carnipure containing dietary supplements

L-carnitine, which plays a vital role in fat and energy metabolism, is a nutrient produced in the body and found in some dietary sources and shuttles long-chain fatty acids into the cells’ mitochondria where they are broken down for energy generation.

Supplementary Carnipure was proven in research to play a supportive role in areas of health such as recovery from exercise, weight management, and healthy aging.

Akvion marketing director Alexander Lukash said, "Over the last two years, we have successfully used Carnipure tartrate and are placing the Carnipure quality seal on all products to show that we only use ingredients of highest quality and with excellent safety profiles."

Planned co-marketing activities comprise the placement of the Carnipure quality seal on Akvion’s website in addition to advertisements in end consumer magazines.

Lonza Nutrition global marketing and sales VP Michael DeGennaro said, "We are proud to work with Akvion, a major player in the Russian dietary supplement industry."