The company will continue to utilize PDI’s Select Access team for an additional two seasons to reach primary care physicians and will be exclusive to pediatric targets. This initiative is expected to generate approximately $10.5 million during the 2007-2008 promotional seasonal.
Nancy Connelly, senior vice president of sales services at PDI, said: “Select Access has continually proven to be an impactful and highly flexible asset that helps our clients maximize their return on investment.”