The CRM solution will cater to the company’s Specialty commercial team and head office in Spain.
Cegedim is also providing a healthcare professional database, OneKey and Help Desk services.
The Mobile Intelligence by Cegedim is believed to provide a single, comprehensive view of Bioderma’s customer interactions, enabling thorough understanding of their activities, influence networks and organizational hierarchies to forge meaningful and lasting relationships.
In addition, the solution’s centralized platform enhances the cross-functional capability of Bioderma’s commercial team and overall collaboration throughout their business structure.
Bioderma Spain GM Christophe Billet said Cegedim is providing with complete control over operational costs, which made for a very easy migration.
"The CRM solution enhances our call reporting and scheduling methods, which allow us to maintain consistent messaging within our network of decision makers," Billet said.