BioGaia has signed an agreement with Semper, which gives Semper exclusive rights to distribute a product combining BioGaia’s patented probiotic and ORS in one single packaging, in Sweden and Norway.
Mona Svensson Puhakka, Marketing Manager, Semper, said: “Our experiences with BioGaia products during the past years confirm what extensive studies on Lactobacillus reuteri Protectis have proven regarding effect on diarrhoea and other GI-tract-related health issues.”
“We therefore wanted to integrate this superior Lactobacillus in a truly effective and safe ORS product even for two month old infants, following official WHO guidelines, including zinc, whilst excluding colours and unnecessary additives common in other commercial ORS products,” he added.
BioGaia probiotic ORS is pre-mixed in one 5.5g sachet per portion and will be launched in Swedish pharmacies, starting August 2009.