Veridien, whose focus is on infection control and healthy lifestyle products, will market the new line in 434 Canadian retail stores.
It is intended that the Virguard product line will be featured in the cough and cold aisles of major Canadian retailers, including Loblaws and Lawtons Drugstores. Veridien has received initial orders worth around C$500,000.
Paul Dunnigan, vice president of Viraguard’s marketing group, said: “The Viraguard antiseptic and disinfectant products are superb alternatives for consumers trying to deal with the anticipated onset of the cold and flu season. These are the right products, coming on to the market at exactly the right time.”
The company has initiated a family health program that is focused on raising public awareness about the benefits of integrating antiseptics and disinfectants as part of a consumer’s cleansing routine.
The company also reported that it is currently working on a number of strategies intended to expand the Viraguard franchise, increasing its presence in the retail and institutional sectors of the Canadian and US markets.