The new shots help consumers suffering from occasional sleeplessness to fall asleep fast for longer duration, thereby allowing refreshed wakeup with no grogginess.
Celestial Seasonings vice president and CMO Blake Waltrip said, "With our brand’s credibility in the relaxation category and the popularity of our Sleepytime product line, it makes sense for Celestial Seasonings to offer a safe and effective natural sleep aid to help consumers get the quality sleep they need."
New Sleepytime Snooz herbal supplement has sleep agents like valerian and melatonin and relaxing botanicals like chamomile.
Celestial Seasonings marketing senior director Jennifer Stolte said,"Consumers are increasingly searching for natural sleep aid alternatives, and we’re meeting this demand with an efficacious blend of ingredients that consumers can feel good about using."
The shots, available in three flavors, Berry, Peach and Lemon Ginger are packaged in 2.5 fluid ounce bottles and made available at Walmart stores in US and on the online shot store section of celestialshots.com.