The anti-itch creams were developed to provide temporary itch relief from reactions to skin irritations caused by insect bites, minor skin irritations, sunburn, rashes due to poison ivy, poison oak or poison sumac, and minor cuts and scrapes.
Chattem marketing executive vice president John Stroud said, "We identified an opportunity in the topical anti-itch category and leveraged our experience with Allegra Allergy to introduce a new product for common skin irritations that not only helps stop the itch but also provides a moisturizing benefit."
Allegra anti-itch cream acts as an antihistamine to neutralize histamine chemical produced by a human immune system in reaction to an irritant.