According to the company, customers will see an everyday shelf price of about $20 for each of the two Accu-Chek blood glucose meter care kits wherever Accu-Chek products are sold.
Dan Kane, vice president of marketing of Roche, said: “In today’s economic environment, we know it’s becoming considerably harder for people to make ends meet. Yet it is so important to continue to effectively manage health issues like diabetes by monitoring blood glucose.”
“By offering people with diabetes new and innovative technology at affordable prices, we hope to encourage them to begin and continue to effectively manage their disease and achieve positive outcomes.”