Mr Eyal most recently served as executive vice president at NUR Macroprinters, a manufacturer of super-wide format digital printers and inks. He holds a BSc in engineering and MSc in management.
Michael Berman, chairman of the board of UltraShape, said: “Assaf’s strong background in sales, marketing, service and R&D will enable him to strengthen UltraShape’s position as market leader in the field of non-invasive body contouring.
“We are very pleased that he will be joining us and we believe that under his leadership UltraShape will reach important new achievements as it strives to enhance its market share and develop next generation body contouring products.”