Recently, DKSH Business Unit Consumer Goods, Asia’s leading market expansion services provider for fast moving consumer goods, and Henkel’s Laundry and Home Care business entered into a long-term strategic partnership to launch Henkel’s laundry detergents in Myanmar.
In this partnership, both companies have agreed to jointly undertake the development, marketing, sales and distribution of Henkel’s laundry products in the country. This partnership combines DKSH’s 149 years of market expansion services competence in Asia with Henkel’s 138 years of manufacturing and brand success in the Laundry Care business. DKSH has been operating in Myanmar for more than 15 years and employs over 1,300 specialists in the country.
DKSH president and CEO Dr. Joerg Wolle noted the company is delighted to have been able to continuously extend its collaboration with Henkel over the last few years and therefore contribute to the successful growth of Henkel’s brands and products in Asia.
"Our collaboration now spans Cambodia, China, Hong Kong, Malaysia, Myanmar, Singapore and Thailand.
"This partnership with Henkel is an excellent example of how we leverage our extensive network in Asia to provide our clients with Market Expansion Services across multiple countries and how we roll out success stories from country-to-country," Dr Wolle added.
Against a backdrop of rigorously focusing on their core competencies, many companies are more and more relying on specialist service providers to establish and expand markets. Demand for such outsourcing services is growing steadily and DKSH remains the first choice when manufacturers look for a trustworthy and reliable partner to grow in Asia.
The regional partnership with Henkel strengthens DKSH’s market position and gradually contributes to the group’s overall profitability over time.