Pharmaceutical Business review

Eli Lilly chooses Veeva CRM suite for global deployment

Veeva Systems is a SaaS-based CRM solutions for the global life sciences industry.

Veeva Systems president and CEO Peter Gassner said that they are excited to enter into this partnership with Eli Lilly and Company.

"We feel our products and services will help Lilly increase the efficiency and effectiveness of its customer facing teams," Gassner said.

Lilly chief information officer Michael Heim said that implementing Veeva CRM will help Lilly streamline operations on a global basis, increase agility, and focus their interactions to the unique needs of health care providers.