Pharmaceutical Business review

Estroven launches new two-in-one intimacy kit for women

The first product to offer two convenient solutions, the Estroven Intimacy Kit includes a dietary supplement to support a healthy libido* and a vaginal moisturizer designed to foster intimacy between menopausal women and their partners.

The dual-packaged kit is drug and estrogen-free. The supplement contains a safe, naturally-sourced blend of ingredients including Magnolia Bark, which helps promote healthy mood and desire for sex, and Black Cohosh along with clinically-proven Soy Isoflavones, to help reduce the frequency and severity of hot flashes and night sweats.

To address vaginal dryness, the water-based moisturizer/lubricant supplements the body’s natural moisture to enhance the ease and comfort of intimate sexual activity.

The decision to offer the products together was Estroven’s solution to the specific needs of the menopausal woman.

"Libido and lubrication are two essential pieces of the puzzle in a healthy intimate relationship. When women experience a decline in these areas, caused by menopause, it can be very frustrating for both partners," says Donnica Moore, MD^, women’s health expert and Editor-in-Chief of Women’s Health for Life.

"This is why a product like the Estroven Intimacy Kit can be useful: because it helps address multiple symptoms, women can focus on connecting with their partners."

Moore, who also serves as a physician educator, will be joined by licensed Psychotherapist and Relationship Expert, Rachel A. Sussman, LCSW^, on Estroven’s "Rediscover Your Sense of Sex" online destination.

The recently-unveiled digital experience provides resources and guidance to women who are searching for answers to their intimacy questions, with tips and videos from experts such as Moore and Sussman on how to enhance one’s sex life through the five senses.

"As leaders in the menopausal category, we have an obligation to provide a safe and trusted community for women to turn to so they know they’re not alone," says Beth Wall, Estroven Brand Manager at i-Health, Inc.

"That’s why we’ve not only created this product–which helps women with their sex lives as a whole–we’ve extended this effort into the digital space at Estroven.com/intimacy where women can learn more about how to navigate, and enjoy, sex during menopause."