White Cross will focus their marketing efforts on the over 70,000 German speaking dentists practicing in Europe. To help educate German-speaking dentists on the use of PreViser technology, White Cross will partner with PraxisDienste, the leading training company in Germany for dental assistants and dental hygienists in the field of preventive dentistry.
PreViser technology will be incorporated into more than 300 PraxisDienste courses each year that reach over 4,000 clinical participants. Launch of the German language version of PreViser’s technology (the Oral Health Information Suite) is expected to occur during the third quarter of 2008.
Carl Loeb, CEO of PreViser, said: “White Cross is a respected leader in dentistry in Germany, Austria and Switzerland. We are very pleased to be able to partner with a firm as well respected and as well positioned as White Cross is in their market segment.”