The partnership will allow Gates Foundation to use images and video of FC Barcelona team to support awareness efforts.
The two parties will use their own financial resources to fund marketing and promotional activities and will not be compensated for their partnership efforts.
Under the agreement, FC Barcelona will use its social networking tool and advertisements in support of polio eradication.
The partnership will use the tagline ‘More than a Goal. End Polio,’ a play on FC Barcelona’s tagline, ‘More than a Club.’