As part of the CRM deployment, Ferring Italy has also deployed Cegedim’s OneKey, which is the world’s healthcare professional database and help desk.
The cloud based Mobile Intelligence CRM solution is used for the Key Account Management (KAM) and Specialty Sales teams.
Mobile Intelligence is capable of tailoring and managing the CRM to the requirements through flexible system architecture and robust configuration tools.
Cegedim’s cloud-based technology authorizes Ferring to maintain control over the configuration as well as deployment and cost.
Mobile Intelligence’s KAM functionality directs users to enhance connections with priority stakeholders.
Ferring Italy SpA sales and marketing director Simone Giuliani said, "Cegedim represents our partner of choice for CRM due to their industry-proven expertise and value-creating technology, which allows us to better navigate the Italian Life Sciences market."