Founded by Eric Casaburi, CEO and founder of Retro Fitness, Fierce Nutritionals was designed to offer active adults and athletes multiple sports nutrition solutions. After recognizing a need for a more effective supplement line that caters to members’ specific needs, Casaburi worked with a GMP Certified manufacturer and a multi-faceted formulation expert to create the Fierce Nutritionals product line, which includes:
- Fierce Nutritionals Pack – a gender specific multivitamin, fish oil, and joint health solution
- Straight-Up – a pre-workout energy and performance product
- Tummy Tight – a Thermogenic weight loss support
- Grow Up – a strength and power solution
- Recover Up – an essential amino acid recovery aid
- Fierce Nutritionals Protein – an ultra-premium digestive enzyme-infused protein blend to be released later this year in multiple flavors
"I’ve been working out in gyms since I was a teen and operating fitness clubs for the past 20 years, so I’ve taken my fair share of nutritional supplements and have seen first-hand how they impact our gym members," stated Casaburi, CEO of Fierce Nutritionals.
"This experience has given us the in-depth knowledge necessary to create a premium, cost-effective supplement line that truly helps active individuals and athletes alike to enhance their workouts and overall health."
Fierce Nutritional products will be available in more than 100 Retro Fitness locations and will continue to be rolled out to the entire franchise network nationwide. The products will be sold as individual supplements inside the gyms, as well as being fully integrated into each location’s Retro Blends Smoothie Bars.
"Typically, when gyms offer third-party nutritional supplements, they operate on razor thin margins which often leads to degradation in the quality of the product and the ingredients used," said Woody Pizzi, vice president of Fierce Nutritionals.
"Fierce Nutritionals deploys a direct distribution model to the clubs, allowing both franchise owners and members access to premium supplements at an affordable price that pushes quality and effectiveness to the forefront."