The packaging offers customers a quick and easy way to determine the significance of each vitamin or supplement with details on nutrients included, the company said.
Fresh & Easy chief customer officer John Burry said they now offer their own line of vitamins and supplements to customers looking to balance their food intake.
"fresh&easy vitamins and supplements provide many benefits, including supporting bone, urinary tract, prostate, heart, immune system, joint, prenatal, digestive, eye, and general health," Burry added.