Grünenthal Europe & Australia Field Force development head Martine Delage said Veeva CRM’s cloud-based platform has the ability of being able to integrate other systems on a common CRM platform.
"And the cloud gives us the insurance of adequate capacity for data storage that server-based systems cannot guarantee," added Delage.
Headquartered in Germany, the Grünenthal Group is an independent, family-owned international research based pharmaceutical company.
Veeva Systems offers cloud-based business solutions for the global life sciences industry.