The supplement is designed to protect against axon degeneration damage or trauma persistent during the contact sports.
Niagen is the brand of nicotinamide riboside that is believed to improve levels of NAD+ in the cells to protect against axon degeneration caused by mechanical or neurological injury.
HPN CEO and president Sean Torbati said, "N(R) addresses the recent discovery that protection from brain injury should start off the field before it continues on the field with barriers such as helmets."
ChromaDex founder and CEO Frank Jaksch said, "Backed by scientific evidence and patented nutrition technology [US7776326], N(R) is poised to revolutionize how players of contact sports think about potentially protecting themselves in the long run."