Pharmaceutical Business review

HP introduces Global Authentication Service against counterfeit drugs

The application works in conjunction with HP’s global printing partners who are able to print labels in high volumes even when required in some of the world’s most remote locations.

The HP Global Authentication Service enables pharma firms to monitor the movement of products through their global supply chains with accuracy.

The cloud-based track-and-trace solution can be deployed in other industry sectors, offered in any geographical region and incorporated into an existing drug production system.

HP Labs Research senior vice president and director Prith Banerjee said the success to date with mPedigree and subsequent commercialization of their Global Authentication Service highlights how valuable social innovation initiatives can be in helping bring service offerings to the market.