Powered by Netezza technology, the new software features 50% more data capacity per rack3 and is able to crunch data 3x faster4, making the system a top performer, while also addressing the challenges of big data.
The IBM PureData System for Analytics will assist organizations to manage more data while maintaining efficiency in the data center – a major concern for clients of all sizes.
The IBM PureData System for Analytics powered by Netezza technology, is a strategic part of the IBM Big Data Platform, an integrated architecture, which is created to help organizations achieve Smarter Analytics by leveraging workload optimized systems that work together to tackle advanced analytics.
Nielsen Company chief data architect John Naduvathusseril said the firm recently tested two major competitors with their latest products to tackle its highly complex analytic workload.
"Both vendors did not match up on consistent performance, simplicity, data refresh speed and overall performance of our reporting needs. Other vendors require customization, which we cannot sustain and they still did not deliver the kind of performance as the PureData System for Analytics," Naduvathusseril added.