Previously CocoaVia supplements, containing patented cocoa extract made from pure cocoa, were sold exclusively online.
Mars Botanical sales director Jeff Nowinski said the partnership between CocoaVia supplements and Vitamin World gives the opportunity to extend the company’s reach to new customers and to ensure there are both online and in-store purchase options throughout the US.
"This partnership will help increase awareness of the health benefits of cocoa flavanols, which have been scientifically proven to help support healthy circulation, as well as address increased consumer desire for convenient products to support their health," Nowinski added.
CocoaVia supplements, which contain 250mg of cocoa flavanols in each serving, are now available to Vitamin World customers in dark chocolate flavor (sweetened and unsweetened) and cran-raspberry flavor.