The partnership will provide a synergy of combined solutions that will enable enhanced information exchange capabilities to increase the efficacy of the Regional Health Information Organization (RHIO) Financial Sustainability Model by integrating the iMedicor information exchange portal and MedLink TotalOffice solution to facilitate secure messaging and CCR/CCD exchange for its users.
In addition, TotalOffice users will have access to iMedicor’s ClearLobby platform that will provide informative, product specific content on new drugs and medical devices enabling users to directly communicate electronically with the manufacturers to order samples, ask questions and set up onsite meetings.
ClearLobby establishes an additional revenue driver to the RHIO sustainability model, allowing for RHIOs to minimize their reliance on grant funding to provide a comprehensive health information exchange to its members.
iMedicor’s pharma marketing platform, ClearLobby, offers physician/pharma electronic communication system resulting in interactions that are meaningful and efficient. ClearLobby changes these relationships by placing control squarely in the hands of the physician. At the same time, the interaction between the physician and the pharma becomes cost effective because ClearLobby is able to distribute critical product information and samples directly to the targeted user base.