Pharmaceutical Business review

Model N releases revenue management solutions for life science industry

The offering includes a new set of cloud-based BI applications that aligns sales and marketing spend with market-driven revenue outcomes linked to comprehensive internal and external market data capabilities and services.

The BI solutions comprise Model N ImpACT software applications, including Price ImpACT, Managed Markets ImpACT, Brand ImpACT, Field ImpACT, and Channel ImpACT.

The solutions highlights price strategy, managed markets strategy, marketing resource optimization, and brand strategy.

Following launch, Model N has announced the acquisition of LeapFrogRx, a pioneer and emerging leader in BI solutions for Pharma and Biotech.

Model N chief sales and marketing officer Lawrence Whittle said Model N Revenue Management Intelligence creates an immediate capability for High Tech companies to achieve comprehensive pricing strategy, improved quoting and contracting effectiveness, and sales and channel execution.

Revenue Management Intelligence integrates deep industry experience, revenue data and analytics, cloud delivery performance and end-to-end services to deliver targeted revenue outcomes.