Balance Bar’s nutritional bars, which are available in four product lines including Original, Gold, Bare and Minis, offer good taste and balanced nutrition, according to NBTY.
In addition, Balance Bar’s flavors are manufactured based on the 40/30/30 nutrition model (40% of calories from healthy carbohydrates, 30% from quality protein and 30% from dietary fat).
NBTY chief executive officer Jeff Nagel said as nutritional bars are a $1bn industry in the US, the company expects to expand its business as more and more people need healthy nutrition options.
"We are very excited to be expanding our sports nutrition category through the acquisition of Balance Bar, which has a strong brand and is a perfect strategic fit with our existing portfolio," Nagel added.
"We are highly committed to growing and investing in Balance Bar while maintaining the high quality and great taste of the bars."
NBTY, a portfolio company of The Carlyle Group, provides products under MET-Rx, Pure Protein and Good n’ Natural brands.