According to the 2011 CRN Consumer Survey on Dietary Supplements, overall, 69% of US adults use dietary supplements.
Nouveau Life CEO Melissa Walker said the data point alone warrants an exploration of Nouveau’s revenue potential within the market segment.
"This is a segment of the population that has a greater depth of complex health issues than younger generations, and we believe we can help," Walker added.
"Our next step is to delve deeper into the specific types of products that could or should be included in a product line tailored to seniors."
Nouveau Life currently offers three all-natural dietary supplements Azul, New Life Naturals: For Her Senses and New Life Naturals: For Your Weight Loss.