Nu Skin claimed that the ageLOC Vitality is formulated to improve three dimensions of vitality, including physical vigor, mental acuity and sexual health, by promoting healthy gene activity associated with youthful vitality.
As part of the pre-launch of the product, distributors in the US, Canada and Japan had the opportunity to purchase ageLOC Vitality in September.
Nu Skin president and CEO Truman Hunt said that with the success of the ageLOC Transformation skin care system, they were continuing to build the ageLOC platform.
Nu Skin Product Development chief scientific officer and executive vice president Joseph Chang said that the company’s ageLOC approach targets genes related to mitochondrial function and vitality to promote a more youthful expression pattern.