Optimum Nutrition claimed that Fitness Fiber can also be used to fortify the fiber potential of applesauce, cottage cheese, salad dressings, sauces, practically any food or beverage that permits mixing.
Phil Brown, a food scientist with Optimum Nutrition in Aurora, said: “For athletes who make a protein shake after every workout, Fitness Fiber’s blend of soluble and insoluble fiber sources fits right in. All they have to do is add a teaspoon of the unflavored powder to the glass or shaker cup they use for shake mixing.”
Optimum Nutrition operates two brands of nutritional supplements (Optimum Nutrition and American Body Building) providing a comprehensive line of products across multiple categories.