Pharmaceutical Business review

OrganizedWisdom, Xtify partner to offer mobile health notifications

The goal is to close the ‘Online Health Gap’ (the space that exists between a doctor visit and the Internet) for a consumer by connecting the mobile phones of people interested in specific health and wellness information with the experienced advice of vetted health practitioners and patient advocates.

The applications will be enhanced with Xtify’s exclusive push notification technology which delivers vetted content to consumers’ smartphones at the time and place it is most needed; even when the application is closed.

The first application, titled ‘Healthy Bites,’ is currently available on Android phones nationwide, and will deliver nutritious eating notifications from health experts.

Similar applications relating to common health conditions will be launched shortly.

OrganizedWisdom co-founder and president Unity Stoakes said this mobile initiative represented an important step in close the ‘Online Health Gap’ and connecting with patients.

Xtify CEO Josh Rochlin said they are so excited to partner with OrganizedWisdom because they fully understand the value mobile technology can bring to helping people get the information they need, whenever and wherever.

OrganizedWisdom is also building a comprehensive Expert Health Graph to collect, organize, and promote numerous online contributions from vetted health experts.