Palio, an inVentiv Health company, has sealed a partnership agreement with Zemoga. The deal is aimed at tackling the changing nature of digital media in the healthcare arena.
Guy Mastrion, chief global creative officer at Palio, said: “It’s our responsibility to develop and build best-in-class practices to proactively meet our clients’ needs in the digital world, to help fuel future growth for their brands in the new economy.”
DJ Edgerton, president of Zemoga, said: “Together we have created a powerful suite of services that goes beyond what we could achieve separately.”
“The joining of our best practices has created great opportunities for both our firms; the sharing of our collective insight and expertise has already proven invaluable for our clients,” added Mr. Mastrion.
Mike Myers, president of Palio, said: “We’ve been successfully collaborating for years on various projects, and given the condition of the market, with clients now searching harder than ever for new and fresh solutions to the challenges facing their brands, it seems the perfect moment to make a formal declaration of our combined talents. Our collaboration is enabling us to leapfrog our competitors, and it places our joint offering at the forefront of digital media solutions in the healthcare market.”