The Elixia range of six products, including an Anti-oxidant Serum and a Multi V Moisturiser, uses the Phosphagenics’ patented TPM (Targeted Penetration Matrix) delivery technology to deliver more active ingredients into the skin.
The Elixia skincare range is expected to be available for purchase from the end of March in 75 Pulse Pharmacies, Vitamin Me and Roy Young stores nationally, as well as online.
Rohan Aujard, chief executive officer of Pulse Pharmacy, said: “The Elixia products have clear superiority and Pulse Pharmacies always relishes being able to offer our customers the best available. We will confidently market this point of difference that simply multiplies the effectiveness of the products.”
Kristen Kyriakou, marketing manager of personal care at Phosphagenics, said: “Getting ingredients such as antioxidants, multi-vitamins and moisturising oils deeper into skin means the range offers amazing benefits to consumers, including fewer wrinkles and reduced fine lines.
“As well as an improvement in the skin’s natural texture, tone and clarity, increased moisture and hydration make a dramatic difference in the overall look and health of skin.”