The new products, Fertility and Lactation, launched in June 2015 at drinkpremama.com and retailers nationwide.
"For many, the maternity journey includes the introduction to vitamins, fertility supplements, heartburn, constipation, nausea and lactation," says Dan Aziz, founder of Luna Pharmaceuticals, Inc. "Through our extensive research, we found there was a lot of confusion surrounding safe solutions for pregnancy-related concerns outside of prenatal vitamins, such as fertility and lactation. With our drinkable supplements, we are able to address these concerns safely, naturally and conveniently."
Expanding the Premama brand to address various areas of maternity wellness, the new products include:
- Premama Fertility: An unflavored drink mix supplement designed to mix with non-carbonated liquids to deliver an exclusive formulation that includes Myo-Inositol, which helps naturally support healthy egg production and ovulation.
- Premama Lactation: A berry-flavored drink mix supplement designed to mix with non-carbonated liquids and formulated with Fenugreek, Fennel Seed and Blessed Thistle to help naturally support healthy milk production, along with Folic Acid, Vitamin D3, Calcium and other essential nutrients for both mother and baby.
Fertility and Lactation join Premama’s core product line, which first launched in 2012 with its palatable, complete and physician-approved alternative to traditional prenatal pills:
- Premama Essentials: An unflavored prenatal multivitamin drink mix designed to blend with non-carbonated, flavored liquids and soft foods to deliver a proprietary formulation of Folic Acid, clinically-studied non-constipating Iron and other essential nutrients.
- Premama Essentials + DHA: A citrus-flavored prenatal multivitamin drink mix designed to blend with non-carbonated liquids to deliver an exclusive formulation of nutrients, along with DHA to support healthy fetal development and Vitamin B6 to soothe morning sickness.
Coinciding the product line expansion, the product line is now color-coded for easy identification, with front and side panels that clearly communicate each product’s benefits and key ingredients. All Premama products are doctor approved, vegetarian and gluten-free, and are made in the USA.