Ranbaxy has launched its protein supplement under the brand name, Revitalite, marking its entry into the protein supplements market in India. The company claims that Revitalite offers a high quantity and quality of protein in each serving, when compared with existing products.
The company said that Revitalite is similar to the soy protein formulation which can be easily mixed with foods and beverages.
Revitalite, marketed by Ranbaxy’s Global Consumer Healthcare division, has been introduced in the Indian cities of Delhi, Mumbai, Chennai, Kolkata, Bangalore, Hyderabad, Lucknow, Kanpur, Varanasi, Patna, Jalandhar, Jaipur and Cochin.
Atul Sobti, MD and CEO of Ranbaxy, said: “Ranbaxy has entered the high quality protein supplements market, keeping in mind the growing demand for this category. Our product, Revitalite, comes at an affordable price, and is an excellent option for the entire family. It will certainly address the problem of protein deficiency that impacts all age groups in our country.”