Pharmaceutical Business review

Saama jump-starts sales operations and drug commercialization for life science companies

Saama Sales Operations Solution for Life Science is an integrated data and analytics platform that supports the drug commercialization process by automating sales operations and analytics.

As part of the solution, Saama offers a Core Customer Master, which delivers a single data source for reliable, high quality customer information, and an Enterprise Data Warehouse, which integrates and standardizes shipment, sales and call information, as well as provides a mechanism to generate meaningful reporting and analytics.

The Saama Sales Operations Solution for Life Science reduces time spent setting and configuring sales data and sales force territory account management by 30%. Its customer Master Data Management (MDM) reduces manual processes by 90%.

Other features of the solution include:

– Sales force Setup — Sets up sales force to design territory structure and account coverage to maximize sales resources to support interactions, sales data reporting, compensation, sampling and compliance, and spend reporting.

– Sales Crediting Rules Automation – Establishes rules in the system to ensure payment accuracy, reduction of bottlenecks, and a motivated sales force.

Analytics and Dashboards for:

– Sales to track key metrics of performance volume, growth and penetration.

– Call Planning/Targeting to drive decisions around reach, frequency and progress.

Saama Technologies Life Sciences and Healthcare vice president and general manager Scott Clarke noted the company’s talented team of domain experts, solution architects and data analysts are specialists at helping businesses jump-start the commercialization phase.

"We help life science and healthcare businesses everyday to build scalable integrated data and analytics platforms to achieve actionable insights that transform their sales operations and go-to-market plans," Clarke added.