Strike Axe president Shaun Sullivan said Wayne will navigate the current economic conditions as a small business entrepreneur and will help in shaping the direction of Strike Axe.
"Wayne’s appointment brings us one step closer to having the management team and the organization in place to ensure the execution of our strategy to become the clear leader in nutritional supplements manufacturing and distribution," Sullivan added.
As a CEO Root will take up the responsibilities of corporate vision, national and global branding, strategic partnerships, cultivating key distribution channels and creating strategies that expand Strike Axe’s distribution of nutritional supplements.
Root will create, produce and host online advertising and video campaigns as a spokesman for Strike Axe chief executive officer and director.
Strike Axe chief executive officer and director Wayne Allyn Root said, "I’m a Capitalist evangelist and small business advocate in the national media.”
Root has over 20 years of national media experience and has been a former anchor, NFL Analyst, and host of five shows for Financial News Network (now known as CNBC).