TargetRx, through its AdvantageBuilder database of more than 300 million questions answered by over 80,000 physicians, has identified 11 attributes, or Y-Factors, that motivate physicians to prescribe.
The integrated tool enables sales teams to better understand prescribing behavior by focusing on an individual physician’s needs and motivations.
TargetRx CEO Craig Scott said the factors that influence a physician’s decision to select one drug or treatment over another – product attributes, promotion types, patient requests and payer requirements is made easier by TargetAdvantage.
"Delivered through Skura’s SFX Sales Enablement Solution, select TargetAdvantage data and insights will be digitally available to thousands of pharmaceutical sales reps," Scott said .
Skura and TargetRx plan to collaborate on future software integrations that allow brand teams to further customize their sales efforts to provide physicians with treatments and therapies.